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What Is The ‘Right’ Way To Sell?

In today’s modern technology led landscape, selling and marketing has taken many forms. Likewise, how we ‘sell’ and ‘market’ our products and services, continues to evolve. Think about it: What was once the norm of any sale, is today, sometimes thought of as an obtrusive or outdated sales tactic. Even strategies and techniques, that were the latest guru’s secret weapon just a year ago, have suddenly become a fool’s errand, in the eyes of today’s...

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Is Done Better Than Perfect, or is Good Not Enough?

Are you familiar with the following quotes? “Done Is Better Than Perfect” said by Sheryl Sandberg, an American technology executive, author, and billionaire. In contrast: “If better is possible, good is not enough” said by Benjamin Franklin, one of the Founding Fathers of the United States. Signing Off That Project How Do You Know, When Your Project Is Complete? As an Agency Owner and Businesswoman, I’m often faced with the difficult job of signing off a...

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best email marketing tips

5 Best Email Marketing Tips

If you’re looking to up your digital marketing game, then email marketing is a vital ingredient. Here are the 5 best email marketing tips, for your business. Best Email Marketing Tips 1. Grow your email list organically. We strongly advise clients not to purchase email lists. Therefore, capturing previous customer emails, is a vital method to grow your email database. These can be captured naturally with built in forms on your website via enticing signup forms.  Read more…

By Kirsty Robinson, ago
Business Website Development

Developing Your Website

One of the most important aspects of your digital marketing, is a great business website. Therefore, Business website development must include, proper design and correct optimisation. Thus, allowing your website to become the foundation of your online marketing activities. Business Website Development User Experience (UX) User experience (UX) involves having an in-depth understanding of users. Including; their needs, values, abilities and also limitations. Furthermore, UX takes into account your business goals and objectives. Generally speaking, UX is Read more…

By Kirsty Robinson, ago
Online Marketing Success Formula

Online Marketing Success Formula

The real secret formula to digital marketing, is simply good practice and consistent effort. Thus, here is a 5 point online marketing success formula, that will ensure you’re covering the basics for your business. 5 Point Online Marketing Success Formula 1. Your Website Website design is probably one of the most important aspects of online marketing success. This topic in itself is huge and is further covered in our article ‘Business Website Development’. However for Read more…

By Kirsty Robinson, ago